Blackberry outperform iphone in features and users Research Paper

Blackberry outperform iphone in features and users - Research Paper Example Methodology This research employed the benefits of secondary research. The primary source of secondary data for this research was journals, periodicals, e-articles and annual reports of these companies. . Internet, printed articles, books, videos etc will be used for collecting secondary data about iphone and blackberry. The secondary data collected though the research was analyzed through qualitative analysis. This involves relying on various sources for collecting the data, analyzing it comparatively and then arriving to conclusions. The sales data of the two brands would be interpreted using graphical techniques. Analysis The primary strength of both Apple and RIMM is its strong presence in the market. It could be realized from the fact that it is the world’s number one brand in Asia, US and Europe. This gives both the companies, the opportunity to promote their brands and make distributions channels for them easily. The analysis part involves analysis of features and usabi lity of iphones and BlackBerry to conclude a better proportion. The iPhone from Apple is a device combining a mobile phone, an iPod (a separate product from Apple) including touch controls, and a device enabled to communicate through internet (Apple Annual Report , 2010). The iPhone is based on Apple’s Multi-touch user interface giving facilities of fast email, web browsing and many other features at a world class format. The device is compatible with both windows based PCs as well as Macintosh PCs. It also has a searching and maps feature used to give directions by connecting through internet (Apple Annual Report , 2010). The series of iPhone was launched into the market by announcing iPhone one, which was continuously upgraded by the company. The company has till now launched iPhone 4 and is planning to launch iPhone 5 in the coming few months. The iPhone 4 has many new features such as video calling including face time, high display and resolution, 5MP camera as well as a front camera, HD video recording (Apple Annual Report , 2010). The processor used by the company for this series was A4 processer. The price of iPhone as consistent with all Apple products was on the premium pricing format wherein the company employed cost plus pricing strategy to price the product (BlackBerry Vs iPhone, 2010). BlackBerry on the other hand has more variety of smartphones compared to that of Apple under its brand name. Recently the company had launched a new operating system named BlackBerry 6 for smartphones which distinguishes it from the other brands in the same category along with giving a disntingushed yet powerful experience to its users. The brand is registered by the company named Research in Motion (Reserach In Motion Annual Report, 2010). Majority of the company’s phones that are launched or had been launched in the market are equipped with multimedia capabilities, having music, high resolution camera, HD playback, high resolution gaming and access t o applications with the help of BlackBerry App world. The categories of smartphone under BlackBerry includes BlackBerry Bold series, The BlackBerry Torch, BlackBerry Curve series, BlackBerry style, BlackBerry storm series, The BlackBerry Tour and the BlackBerry PlayBook tablet (Reserach In Motion Annual Report, 2010). The range of smartphones by BlackBerry is certainly higher as compared