Population explosion speech free essay sample

With the advancement of technology even some control has been made on natural calamities. Through all these measures though death rate has decreased but birth rate has not appreciably decreased. Thus, it will be seen that it is the high birth rate as compared to low death rate, which is the main cause of population explosion in India. In under-developed and developing countries the cost of living is increasing day by day. For an average person it has become extremely difficult to meet both ends and one remains always busy in earning his bread and butter. Neither has he had spare money nor time to join clubs or other recreational facilities. He remains more attached to his family. For his recreation he indulges in sexual intercourse (for which no money is required) resulting into repeated conceptions and ultimately become helpless when his family grows into a large family. This leads to poverty and unemployment which results into immoral acts and encourage thefts, day robberies and even murders. We will write a custom essay sample on Population explosion speech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When a young man or woman will remain unemployed and empty pocket he or she will indulge in such immoral acts. This state of affair is seen in a large section of young people. Causes of High Birth Rate: 1. Early attainment of puberty in girls generally upto 14 years of age. 2. Early marriage even at the age of 15 or below. 3. Poverty and low standard of living. 4. Illiteracy. 5. Lack of recreational facilities due to poverty. 6. Lack of awareness regarding methods of family planning. 7. Due to tradition, superstition and faith that the children are the gift of God and are not the result of man’s deeds. This ideology and fate among depressed class in villages is responsible for a large family in poor man’s house. Population explosion is the most serious problem facing our country today. With 16 per cent of the world’s population, India is toady the second largest populations’ country in the world. As on March 1. 1991, when the last census was conducted, the country’s population stood at 846. 30 million, with 439. 23 males and 407. 07 females. The country’s population is currently estimated at about 950 millions. The population growth has been extremely rapid in the last 50 years. The phenomenal growth is now more appropriately termed as â€Å"population explosion†. The phenomenal growth rate in population is largely because of the industrial and technological revolutions that had taken place in the recent times. The new technologies have not only brought down the death rate because of the vastly improved Medicare resulting in increased life expectancies, but had also facilitated increased food production to take care of food needs of the increasing population. Though population explosion is a major problem being faced by several other countries too, with the world population estimated to reach 7 billion by the beginning of the 21st century, the problem is much more severe in India because of the increasing pressure on the limited resources of the country. With the growth of food grains not keeping pace with the increase in population during some years because of the unfavourable weather conditions, the specter of hunger hunts millions of households in the country. Even when the country is fortunate enough to have a bumper crop, these hungry households do not have the economic strength or purchasing power to buy the required food grains. The phenomenal population growth exerts immense pressure on other basic necessities like education, health, housing, clothing, employment opportunities etc. With employment opportunities in the rural areas becoming scarce, population explosion is resulting in increasing migration of rural poor to the urban areas in search of jobs. The increasing pressure on the urban areas is giving rise to more number of slums and this is multiplying the problems in the urban areas as health is the first casualty in slums. To check ill-effects of population growth on the socio-economic front, the Indian government had lunched the Family Planning Programme in 1951. This was later rechristened as the Family Welfare Programme. This programme promotes on a voluntary basis, responsible Planned Parenthood, through independent choice of family planning methods best suited to the people. Though the Family Welfare Programme has resulted in significant declines in death rates and infant mortality besides almost doubling life expectancy, a lot more needs to be done if the population explosion is to be effectively checked. For this, we have to improve the literacy rate, female education and the socio-economic status of the families as population growth is directly linked to these factors. The fact that Kerala could make a lot of progress in checking population growth testifies to the impact of literacy on population explosion. The government  should also intensify its efforts to educate the people on the adverse effects of population explosion. The population explosion can be effectively checked only when the people are inclined towards smaller families. With increasing literacy rate and improved socio-economic status, the people can be educated to adopt a favorable attitude towards smaller families. When this happens, the population explosion can be checked. For centuries of human existence on this planet, our population has remained in proportion to the natural resources available and the other species that have existed. But there has been a rapid increase in human population in the past century. This sudden spurt in human numbers is called population explosion . It is threatening the very existence of the earth. Population explosion is defined as a huge growth in human population over a short period of time leading to shortage of available resources on the earth. Population explosion today is one of the most serious problems the world is facing. A few centuries ago, the worlds population was less than 1 billion. Today two countries alone, India and China have more than billion each. The world population stands at more than 7 billion. The main reason for population explosion is the lack of education and awareness among the poor in developing and underdeveloped countries. Most of the rural populations have no information and awareness about population control mechanisms. Also for the poor man, an additional offspring means and additional helping hand to take him out of poverty in the future. There are several reasons to rein in this monster called population explosion. The main factor however is the resultant shortage of natural resources. Countries natural resources like land, water and forests are limited. As population increases, these resources get depleted fast. Also the governments of respective countries cannot cope up with the ever-increasing demand for man-made resources like houses, electricity, services like transport, health education etc. The result of this widening gap between demand and supply is clearly visible in most developing nations with excess population. The cities are crowded and filthy, the share of poor people is very high, and services are inadequate. The scramble for resources leads to disputes and wars. However there is a ray of hope that humans would definitely be able to put a check on population growth in the coming years. Increased government and non-governmental efforts have led to more awareness among people about population control and in many places; these measures have yielded great success. Government measures like two-child policy, taxing people for an additional child, and rewarding people who adopt family planning measures, have really found favour with the poor. Chinas population has already shown signs of stabilization, and India too, appears to follow suit in the next couple of decades. Once we find our way through this mess, the world will be a better place to live.

3 Tips for Careful Writers

3 Tips for Careful Writers 3 Tips for Careful Writers 3 Tips for Careful Writers By Mark Nichol 1. Know the Rules This doesn’t mean to simply remember what you learned or what you think you learned five or fifty years ago. Careful writers continuously educate and reeducate themselves about grammar, syntax, usage, and style. In preparing to write my posts over the last few years, I have engaged in extensive research, consulting print and online authorities to confirm or correct my own understanding of what constitutes good writing. Confront your prejudices, and check your recall and understanding of the basics. Most important, don’t believe everything you think. 2. Be Open to New and Unusual Usage Language changes, and writers must change with it. This doesn’t mean that you should abandon your high standards and accept colloquial language; some contexts simply do not allow for a relaxation of the rules. But most forms of writing are flexible, and you should be, too. Adapt the language to the content, but consider also adapting the content to the language. 3. Verify When in doubt, look it up. When not in doubt, look it up. Don’t be content with spell-checking programs; check not only definitions of words, phrases and expressions but also their connotations. When discussing a person, place, or thing, don’t simply double-check the spelling and treatment of the term; reacquaint yourself with the person, place, or thing to confirm or correct your impression that the reference is appropriate for the content. (And check your facts.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Punctuating â€Å"So† at the Beginning of a SentenceHow Long Should a Paragraph Be?Predicate Complements

Motivational case assignment Example | Topics and Well Written Essays - 500 words

Motivational case - Assignment Example Another assumption is that people should be treated fairly and this identifies with Joe’s case to suggest that unfair treatment, based on his lack of college degree, explains his loss of motivation. Elements of the model also identify with the case and management’s failure to mitigate Joe’s challenges, such as academic based discrimination, explains his lack of motivation. In addition, the level of discrimination that Joe perceives suggests to him that his promotion opportunities in the organization are limited, and this establishes a barrier between outcomes and satisfaction elements for Joe (Whetten & Cameron 332, 333). Limited availability of rewards to Joe, despite his high performance, is the cause of the problem, and Joe’s expression that identifies focus on his poor academic qualifications explains this. He explains that he is not regarded because of his low qualifications and that he is the lowest paid worker because of the low qualification. This however occurs while he performs as his graduate workmates do and he contributes valuable ideas to the organization even with existence of the graduates. He therefore lacks motivation because of biased reward and recognition system (Whetten & Cameron 362). Elements of reprimand, redirection, and reinforcement can be used to reshape Joe’s behavior. The management should identify the discrimination that Joe suffers, inform other employees of this, and warn against further discrimination. Pointing out effects of the discrimination, such as Joe’s refrain from offering valuable ideas and his declining performance, on organizational objectives will also shape Joe’s behavior by eliminating the cause of low motivation. Similarly, establishing guidelines for non-discriminative actions towards Joe, ensuring that employees are willing to comply, and praising Joe for all his success

Sensory Perceptions Essay Example | Topics and Well Written Essays - 500 words - 1

Sensory Perceptions - Essay Example If the source of the information is mare rumors then that will automatically hinder accuracy of sensory information (Oppapapers.com, 2012). Secondly, interpretation of the information received from the senses by the brain. The interpretation will depend on various factors such as the developmental stage of an individual; a juvenile might not interpret information that is symbolically coded as opposed to an adult (Nickel, 2006). For example, people thought the world was flat as they viewed a uniform horizon and interpreted it as they saw it; sense of sight. In addition, the cognitive ability and the data source of an individual determine the inaccuracy and accuracy of our sensory information. The source of data determines a lot, for example a mad person can say something although sensible at times but nobody can take it serious or even think about it as opposed to an influential person maybe in the government who is obviously given the first priority by the media (Oppapapers.com, 2012). There are several factors which contribute to the accuracy of the sensory data. First, the reliability of facts observed. Solid sensory data received through the accurate observations would provide data and facts that are vital for accurate sensory perception or thinking connection. The Brain and interpretation of data received contributes to the accuracy of sensory data. A healthy brain is very vital in cognitive ability to analyze sensory data. When the information is received in the brain, the power of the sense is manifested (Oppapapers.com, 2012). This means that any inaccurate data which has been sent by our senses to our brain will actually be inaccurately interpreted Thirdly, the accuracy of sensory data can be determined by the source of data and cognitive ability. The data source must be received through the senses of touch, hearing, sight, smell to obtain accurate sensory data (Green, 2009). The senses should be acutely sensitive like senses, particle detectors,

Blackberry outperform iphone in features and users Research Paper

Blackberry outperform iphone in features and users - Research Paper Example Methodology This research employed the benefits of secondary research. The primary source of secondary data for this research was journals, periodicals, e-articles and annual reports of these companies. . Internet, printed articles, books, videos etc will be used for collecting secondary data about iphone and blackberry. The secondary data collected though the research was analyzed through qualitative analysis. This involves relying on various sources for collecting the data, analyzing it comparatively and then arriving to conclusions. The sales data of the two brands would be interpreted using graphical techniques. Analysis The primary strength of both Apple and RIMM is its strong presence in the market. It could be realized from the fact that it is the world’s number one brand in Asia, US and Europe. This gives both the companies, the opportunity to promote their brands and make distributions channels for them easily. The analysis part involves analysis of features and usabi lity of iphones and BlackBerry to conclude a better proportion. The iPhone from Apple is a device combining a mobile phone, an iPod (a separate product from Apple) including touch controls, and a device enabled to communicate through internet (Apple Annual Report , 2010). The iPhone is based on Apple’s Multi-touch user interface giving facilities of fast email, web browsing and many other features at a world class format. The device is compatible with both windows based PCs as well as Macintosh PCs. It also has a searching and maps feature used to give directions by connecting through internet (Apple Annual Report , 2010). The series of iPhone was launched into the market by announcing iPhone one, which was continuously upgraded by the company. The company has till now launched iPhone 4 and is planning to launch iPhone 5 in the coming few months. The iPhone 4 has many new features such as video calling including face time, high display and resolution, 5MP camera as well as a front camera, HD video recording (Apple Annual Report , 2010). The processor used by the company for this series was A4 processer. The price of iPhone as consistent with all Apple products was on the premium pricing format wherein the company employed cost plus pricing strategy to price the product (BlackBerry Vs iPhone, 2010). BlackBerry on the other hand has more variety of smartphones compared to that of Apple under its brand name. Recently the company had launched a new operating system named BlackBerry 6 for smartphones which distinguishes it from the other brands in the same category along with giving a disntingushed yet powerful experience to its users. The brand is registered by the company named Research in Motion (Reserach In Motion Annual Report, 2010). Majority of the company’s phones that are launched or had been launched in the market are equipped with multimedia capabilities, having music, high resolution camera, HD playback, high resolution gaming and access t o applications with the help of BlackBerry App world. The categories of smartphone under BlackBerry includes BlackBerry Bold series, The BlackBerry Torch, BlackBerry Curve series, BlackBerry style, BlackBerry storm series, The BlackBerry Tour and the BlackBerry PlayBook tablet (Reserach In Motion Annual Report, 2010). The range of smartphones by BlackBerry is certainly higher as compared

Importance Of Brand Strategies Marketing Essay

Importance Of Brand Strategies Marketing Essay Companies must be flexible to respond rapidly to competitive and market changes they must benchmark continuously to achieve best practice.They must outsource aggresively to gain efficiencies.(Michael Porter; What is Strategy, Harvard Business Review, 1996, Nov-Dec, p.61.)in this quote Michael Porter states what the companies should do in the face of sudden changes in key points.When we got the origin of the word strategy we faces with the names of Greek(stratÄâ€Å"gà ­a)Leading army ve military commander(http://dictionary.reference.com/browse/strategy). As combining PorterS description with the original version of the word strategy, we define the firms as military and commanders as the brand. We realised from that militaries that does not have a good commander cannot fights completly. If we look at todays business environment, the firms doesnt have good brands fight with competitors disadvantegously. Fort his reason ,the concept of international brand should be taken with stro ng fundamentals.A strong brand strategy enables the brand to create a strong brand identity in foreign markets and also to helps the firm to compete with its competitors.Because of the brand strategies occured , as the firm enters the foreign market , the risk level will decrease and the success will increases..( _.ÃÅ". Siyasal Bilgiler Fakà ¼ltesi Journal 2007) B.Elements of Ä °nternational Brand strategies The firms that are willing to enter international markets must concentrate on firstly the elements of brand that creates the brand strategy, because a brand with weak basic could force the firm into bad conditions. The firms success in international arena based on the chosen brand strategy and the elements that creates this strategy. The increase in the brand value of the firm in international arena will no doubtly affects the profit positively. The most important goal of international brand strategies is to increase the brand value. According to Kevin Lane Keller(2002) the elements are divided into seven part; Brand Names URL S Logos and symbols Characters Slogans Jingles Packaging Brand Name It is not an easy task to choose a brand name which is can ben seen as an art or science.As a matter of fact, the brand name is important because it always captures the main point or the main associations of a good in a compact and financial trend..Brand names might be an productive stenography means of communication.Whereas the time it hets consumers to grasp marketing communications can range from a half minute.It is also the most difficult brand element for marketers to subsquently change.Consequently , brand names often systematically researched before being chosen. As Henry Ford II named his new automobile the Edsel after the name of a family members seem to be long gone.Is it dificult to come up with brand name ? Ira Bachrach , a well-known branding consultant, notes that although there are 140,000 words in English vocabulary , the average American only detect 20,000 words. In some ways , this difficulty of finding a brand name should not be surprising.Any parent can probably sympathize with how hard it can be to choose a name for a child , as evidenced by the thousand of babies born each year without names because their parents have not decided on or perhanbs not agreed upon a name yet. Brand Awareness As a whole , it is believed that brand awareness is developed the extent to which brand names spell are selected that are uncomplicated and easy to declare or; familiar and meaningful ; and dissimiliar ,distinctive , and unusual.To highlight brand recall , to be easy-understandable , hend and easy to pronounce or spell are the desirable criterias fort he brand name.Simplicity reduces consumers cognitive effort to understand and process the brand name.3 Short names often ease recall because they are easy to encode and store in memory ( e.q., Aim toothpaste , Raid pest spray , Bold laundry detergent , Suave shampoo , Off insect repellent , Jiff peanut butter ).Risk the embarrassment of mispronouncing a dificult name ( as might be the case with such potentially difficult to pronounce names as Hyundai Automobiles , Fruzen Gladje ice cream ).3 Pronunciation issues may arise from not approving to lingquistic rules.Although Honda chose the name Acura because it was associated with words connoting precision in different languages , they primarily had some trouble with consumer pronunciation of the name ( pronounced AK-yur -a ) in the American market, perhaps in part because they chose not to use the phonetically simpler English spelling of Acurca ( with a double c ). Brand names ought to be familiar and meaningful so that it would be able to tap into eisting knowledge structures.Brand names may be concrete or abstract in their meaning.All types of categories can be used to form a name ( e.q. , people,places,animals,birds, or different kinds of inanimate objects).Because these objects already exist in memort in verbal and visiual form,less learning has to occur. One research study of hypothetical brand names showed that high-imagery brand names, ( e.q. Ocean , Frog, Plant, and Paper ) were significantly more memorable acroos a variety of recall and recognition measures than low-imagery words (e.q.,History,Truth,Moment, and Memory ).Thus , when a consumer sees an ad fort he firsttime for a car called Neon the fact that the consumer already has the word stored in memort should make it easier to encode the product name and thus improve its recallability.Although choosing a simple, easy o pronounce ,familiar, and meningful brand name can improve recallability, to improve brand recognition, on the other hand , it is important that brand names be different,distinctive and unusual. Note that cultural differences may exist in brand name memorability and recall.In one study , Chinese speakers were more likely to recall names presented as brand names in visual rather than spoken , whereas English speakers were more likely sensations of verbal information in Chinese are coded primarily in a visual manner whereas verbal in English is coded primarily in a phonological in a visal manner. As with all brand choice criteria, tradeoffs must be recognized.Even if a distinctive brand name is advantageous for brand recogniton.Ä °t also has to be seen as credible and desirabe in the product category.A notable exception is Smuckers jelly, which has tried to turn the handicap of its distinctive-but porential dislikable-name into a positive through its slogan. Brand Associations Although choosing a memorable name is valuable , it is often necessary fort he brand to have broader meaning to consumers than just the product categort it is in.Because the brand name is a bundle form of communication , the specific and implicit meaning that consumers extract from the name can be critical.In particular, the brand name can be selected to strenghten an essential attributes benefit association that makes up its product positioning. A descriptive brand name should make it easier to link the reinforced attribute or benefit.That is, it should be easier to communicate to consumers that a laundry detergentadds fresh secntto clothes Ä ±f it were given a name such asBlossomthan Ä ±f Ä ±t were given a neutral,nonsuggestive name such as Circle. Made-up brand names, however , ara generally devised more systematically.Fictitious words are typically based on combination of morphemes.A morpheme is the smallest lingual unit having meaning.here are 6,000 morphemes in the English language , including real words. ( e.q., man) as well as prefixes , suffixes, or root.For example, Compaq computers name comes from a combination of two morphemes indicating computers and communication and a small,integral object. Naming Product A number of different procedures pr systems have been suggested for naming new products.Although some differences exist, most systems for developing brand names can be seen as basically adopting a procedure something along the following lines. In general, the first step in selecting a brand name for a new good is to dine the branding objectives in terms of the six general criteria.It is particularly important to define the ideal meaning that brand should take.It is also necessary to recognize the role of the brand within the corporate branding hierarchy and how the brand should relate to other brands and products. With the strategic branding direction in place, the second step involves generating as many names and concepts as possible.Any potential source of names can be used:company management and employees;existing or potential customers. Next , the names have to be viewed found on the branding objectives and marketing thoughts as well as just common sense , to produce a more manageable list.For example , General Mills starts by eliminating the following; Names that have unintentional double meaning Names that are patently unpronounceable, alreadt in use , or too close to an existing name Names that have obvious legal complications Names that represent an obvious contradiction of the positioning The fourth step involves conveing more broad information on each of the final 5 to 10 or so names. Before spending large amounts of Money on consumer research. It is usually advisable to do an extensive international legal search. Next, consumer research is ofteh conducted to authorize supervision watchfulness as to the memorability and meaningfulness of the names.Consumer testing can take all forms.Many firms attempt to simulate the actual marketing program fort he brand and consumers likely purchase experiences as much as possible. Finally, based on all information conveied from the prior step,supervision can select the name that maximzed the firms branding and marketing goals and then legally register the name. 1.Descriptive Describes function literally; generally unregisterable Examples; Singapore Airlines, Global Crossing, Turkish Airlines 2.Suggestive Suggestive of a benefit or function Example; marchFÄ °RST, Agilent Technologies, ASELSAN 3.Compounds Combination of two or more, often unexpected, words Example; redhat 4.Classical Based on Latin, Greek, or Sanskirt Example; Meritor 5.Arbitrary Real words with no obvious tie-in to company Example; Apple, Çilek Mobilya 6.Fanciful Coined words with no obvious meaning Example; Avanade,Zorlu Landors Brand Name Taxonomy URLs Urls are used to particularize spots of pages on Web, and are likewhise usually allude to as domain names.Urls ought to set down or recompense for the call by a service like register.com.In recent years , as the numbers of companies entering web have been increased , the importance of URLs increased dramatically.The number of registered URLs realm names almost doubled to 17 million from May to September 200.The rank of URLs reached 84,000 per days or approximately on eper second.(Keller , 2002 ) Another declare companies faces with respect to URLs is to protect their brand from unauthorized use in realm names.For instance , Nike could not countenance the name seen in the URL of a facle fan site www.nikerules.com.In order to protect its brand name from unauthorized realm use in a URL.The exact name used in Urls are much more understanable than anyother uses, which means that the name of the brand ought to create the name of URLs.For instance , a few exapmles from turkish based companies Urls ; www.beko.com.tr www.arcelik.com.tr , www.ulker.com.tr , www.vestel.com.tr. (Matt Hicks ,Order Out of Chaos 2001) In 2000 , ICANN , the agency directs the internets adress system brought seven new domain suffixes.Two addition of two domains were .biz and .info , in nowember and it makes the new domains necessary.These new domains entangled issues , but , for huge companies that applied sizeable time and money to secure the URLs.Additional cost element occurs as the companies are forced to buy these new domains , however companies have to do all due to protect the brand image. Logos and Symbols (Those some of examples Turkish brand logos and symbols) Visual brand dimensions often take a critical role in constructing brand equity, although the brand name particularly is the central element of the brand. Logos have a long history that means to point out center, ownership, or association. For instance, logos for years, ages, have been used to visually represent their names by families and countries. .(Keller, 2002 ) Many kÄ ±nds of logos, ranging from trademarks or corporate names , exist and they are written in a distinctive form.To wholy abstract logos,that might be entirely unconcerned with the word mark,corporate acitivites or corporate name.Some of the brands has strong word Marks such as Coca-cola , Dunhill,AND Kit-Kat.Some examples for abstract logos are the Mercedes star, Rolex-crown,CBS ETC.(27) There are two extremes that many logos fall between. Logos always concorted as symbols to reinforce the meaning of brand in anyway. Many logos are the exact from of representation of brand name and that makes the brand so easy to be known and to be kept in my mind for long time. Logos are often useful as the use of the full brand name is restricted in anyway. National Westminster, Bank in the United Kingdom, for instance,created a triangulardevice as a logo in part becasue the name itself was long and cumbersome and the logo could be more easily appear as an identification device on the check books.(Keller 2002) In updating logos, however, it is important to make gradual changes that do not mislay sight of the intrinsic advantages of the logo. In the 1980s, for many firms was to create more abstract, stylized versions of their logo. Recognizing the logos potential contribution to brand equity, some firms in the 1990s reverted to a more traditional look for their symbols.(32) Unlike brand names, logos can be easily changed over time to success a more coeval look. To illustrate with an example,Burger-KÄ ±ng is the second largest hamburger chain in america, added blue to its logos to make it more eye-catching. The change was intended to convey a message of strenght and aility with a technology edge.(31) Slogans Some examples for turkÄ ±sh brands slogan as follows ; BEKO A World Brand VESTEL Friendly Technology Turkish Airlines Globally Yours ÃÅ"LKER A Happy Moment Slogans are short expresses which communicate descriptive or convincing information related to the brand.Slogans frequently come forth in advertising,but can play an important role on packaging and in other viewpoint of the marketing campaign.For instance , Snickers Hungry ? Snickers Really Satisfies slogan appears in ads and on the candy bar wrapper itself.Slogan can function as useful hooks or handles to help consumers grasp the meaning of a brand in terms of what the brand is and what makes it special.(Keller 2002) Slogans often become closely tied to advertising campaings can be used as tag lines to summarize the descriptive adn persuasive information conveyed in the ads.For exapmle,De Beers diamonds A diamond Is Forever tag line communicates the intended ad message that diamonds bring eternal love and romance and never lose value.(Keller 2002) Some slogans become so strongly linked to the brand that Ä ±t becomes difficult to subsequently introduce new ones.For example,Miller Lite beer has struggled to find a successor to its memorable Tastes Great à ¢Ã¢â€š ¬Ã‚ ¦ Less Fillingslogan.After the failure of the controversial Made by Dickads with their sometimes bizarre renditions of the Miller Time refrain.(Keller,2002) Characters Those character examples represent to three multinational Turkish companies Arà §elik:Character name is Çelik Vestel:Characters name are Vestron Opet:Character name is Opedo Characters identifies a particular kind of brand symbol is one that takes on people or real life characteristics.Brand characters kindly are announced by using advertising and can play an important role in those and subsequent ad campaings and package designs.As similiar to other brand elements , brand characters come in many several forms.Some brand characters are enlivened.(Keller 2002) Brand characters may supply a count of brand equity advance.The reason is that they are frequently colorful and wealthy in visiual,they ought to be attention getting.As a result , brand characters can be quite useful for creating brand awarness.Brand characters can help brands break through the marketplace clutter as well as help to communicate a key product benefit.For instance,Maytags Lonely Repairman has helped to reinforce their keyreliability product association.(Keller 2002) Brand characters do not trpically have direct product meaning,they may also be trasferred relatively easily across product categories.For insatance,Aaker notes thatthe Keeblers elf identify gives the brandlatitude to extend into other baked goods and perhaps even into other types of food where homemade magic and fun might be perceived as a benefit.34 Jingles Jingles are musical messages that are written round the bran.Particularly, conveyed by Professional songwriters,they often have adequate catchy hooks and choruses so become almost permanently registered.Jingels can be considered as stretched musical slogans and in that perceive might be clasified as a brand element.The importance of Jingles over brands existence is so high so that the jingles must be clear.(Keller 2002) A well-known jibgle can serve as a foundation for advertising for years.As an example,in the United States, the familiar Give Me a Break jingle for Kit Kat candy bars has been sung in ads by Professionals and everyone since 1988 and has helped to propel the brand to the sixth best sellinh chocolate candy bar.38 Similarly,after two decades as the centerpiece of their ad campaign,there was an uproar when the US Army switched from their familiar Be All That You Can Be to Army of One. Packaging Packaging consists of the activities of designing and manufacturing containers or wrappers for a product that protect the product from damages.Like other brand elements,packages have a long history.Early humans used leaves and animal skin to cover and carry food and water.Glass containers first appeared in Egyp as early as 200.keller 2002 From the view of both the consumer and company,,packaging have to success a number of objectives. Identify the brand Convey descriptive and convincing knowledge Smooth product transfer and guard Asist at home storage Aid product consumption To success the marketing objectives fort he brand and satisfy the desires of consumers the aesthetic and functional components of packaging must be choosen correctly.Packaging can have essential brand equity promote for a firm.Frequently,one of the strongest associations that customers have with a brand connects to the view of its think of Heineken beet,a common response is gren bottle.(Keller 2002) Packaging switches can have sudden effect on selling.To illustrate with an example,sales of the Heath candy bar increased 25 percent after its wrapper was redone.Similarly,Rice-Aronis sales increased 20 percent in the first year after a packaging revitalization.44

Facebook Addiction

FACEBOOK ADDICTION SPEECH GOAL : I WOULD LIKE MY AUDIENCE TO UNDERSTAND THAT FACEBOOKING IS ADDICTIVE. INTRODUCTION : WHO DOESN'T HAVE ANY FACEBOOK ACCOUNT? MOST OF US ARE ON FACEBOOK BECAUSE EVERYBODY IS IN IT. RIGHT? TODAY, I WANT TO SHARE LITTLE THINGS ABOUT HOW THIS AFFECTS OUR DAILY LIFE. FACEBOOK ALLOWS US TO STAY CONNECTED WITH ONE ANOTHER, EXPRESS OURSELVES THROUGH PROFILE ACTIVITIES, INTERESTS, MUSIC, ETC. THIS ALSO ALLOWS US TO SEE OUR FRIENDS THAT WE HAVEN'T TALKED FOR A QUITE WHILE†¦AND A GREAT ADVANTAGE FOR THOSE WHO ARE LIVING FAR AWAY FROM THEIR HOME TOWN WITH RELATIVES AND CLOSE FRIENDS. FACEBOOK HELPS US TO BUILD OUR SOCIAL LIFE SINCE WE COULD INTERACT WITH OUR MUTUAL FRIENDS WITH OTHERS AND MAY START A GOOD REALTIONSHIP WITH THEM. FACEBOOK GIVES US SO MUCH REASONS TO JOIN THE SITE, TO SIGN IN, AND NOT TO LOG OUT. IT HAS SO MANY FEATURES THAT A PERSON CAN DO IN ONE SITE SUCH AS PLAYING ONLINE GAMES ON FACEBOOK TOGETHER WITH YOUR FRIENDS AND RAISE YOUR FARM ON FA RMVILLE.SPEAKING OF FARMVILLE, ONCE YOU'VE STARTED TO PLAY THAT GAME, YOU WOULD HAVE TO MAINTAIN YOUR FARM FOR YOUR ANIMALS AND IT WOULD GET INTENSE WHEN YOU START LOSING YOUR COINS AND SO ON. I MIGHT NOT HAVE PLAYED THE GAME BUT BASED ON MY INTERVIEW FROM A PERSON WHO ACTUALLY SPEND HIS WHOLE NIGHT ON FARMVILLE, THOSE WERE THE ONLY THINGS HE COULD SAY ABOUT FARMVILLE AS I ASKED HIM, HE WAS QUITE BUSY PLAYING IT. A LOT OF FUN APPLICATIONS YOU CAN USE ON FACEBOOK WHEN YOU GET BORED. BUT THESE COOL APPLICATIONS TAKES A PERSON'S VALUABLE TIME USING IT.ONCE YOU'VE START USING ANY APPLICATION ON FACEBOOK, YOU'D HAVE TO GET TIME TO MAINTAIN A CERTAIN LEVEL AND NOT TO LOSE YOUR POINTS. THESE TIME OF HOURS YOU'RE SPENDING ON ONE APPLICATION CAN ALREADY MAKE ONE SET OF DINNER ROLLS FOR SNACKS. AND NOT ONLY THAT, OF COURSE, AFTER PLAYING YOU'D GONNA CHECK YOUR NOTIFICATIONS AND NEWS FEEDS. THEN, YOU MIGHT ALSO LOOK AT YOUR FRIENDS NEW PHOTOS AND GIVE ATTENTION TO SOME NEW POSTS AND MOST LIKEL Y GIVE A COMMENT ON SOMEONE'S WALL. A QUESTION FOR EVERYBODY WHO'S ON FACEBOOK, DO YOU USE FACEBOOK FOR 5 MINUTES OR MORE THAN 20 MINUTES?BESIDES USING FACEBOOK ON YOUR PC, DO YOU ALSO OPEN IT ON YOUR SCHOOL'S LIBRARY OR YOUR CLASSMATES' LAPTOP, OR EVEN ON YOUR MOBILE DEVICE MORE THAN ONCE PER DAY? IF YES, YOU ARE A FACEBOOK ADDICT. YOU WILL ALSO FIND YOURSELF LOOKING UP TO OTHER'S PROFILE, CHECKING ALL THEIR ACTIVITIES, MIND OTHER PEOPLE'S BUSSINESSES BETWEEN HOURS OF COMMITTED TO WORK. NOT ONLY THAT, YOU WOULD ALSO FEEL THAT LIFE WITHOUT FACEBOOK IS TOTALLY WORTHLESS. BASED ON MY OWN EXPERIENCE, I STARTED OUT SIMPLE ON FACEBOOK, KEEP IN TOUCH WITH MY FRIENDS, CHECK NOTIFICATIONS AND MESSAGES AND THEN LOG OUT AFTER 5 MINUTES.BUT NOW, IT'S ALREADY A MIRACLE IF I GET OFF AFTER 15 MINUTES. I GET INVOLVED IN MY FRIENDS'S LIVES THAT I ALMOST NEGLECT THINGS IN MY PERSONAL LIFE. ALL MY HOMEWORKS WERE PILED UP BECAUSE I GET LOST ON FACEBOOK. I tell myself that I am only going to get on for five minutes; however, as soon as I look at the New's Feed, it's all downhill from there. I SEE MY FRIENDS NEW UPLOADED PHOTO ALBUM AND I MUST SEE ALL THE PHOTOS INSIDE IT. NEXT THING I KNOW 5 MINUTES BECOMES 30 MINUTES TO AN HOUR.I become so interested with my friends' activities that I don't consider the time I spend on Facebook. I could be doing my homework or something more productive, but instead I am consumed with Facebook to the point where I wonder if it is an addiction. BEFORE IT REACHES TO A POINT WHERE IT WILL LEAVE US IN A COLD SWEAT WHEN WE'RE LOGIN OUT ON FACEBOOK, WE SHOULD Get off the computer WHEN WE GET BORED, INSTEAD GO FOR A WALK, HIT THE GYM OR SEE A MOVIE. THERE IS SO MUCH MORE TO DO IN LIFE THAN WATCH OUR HATCHING EGG GROW. REALLY!

Regression Model

IntroductionA regression model with one explanatory variable is called a Simple linear regression, that is it involves 2 points: single explanatory variable and the response variable which is the x and y, coordinates in a Cartesian plane and finds a linear function a non-vertical straight line that, as precisely as possible it explains the dependent variable values as a function of the independent variables. The term simple refers to the fact that the response variable y is related to one predictor x. The regression model is given as Y=?0+?1 + ? and they are two parameters that are used estimate the slope of the line ?1 and the y- intercept of the line ?0. ? is the random error term.BackgroundRegression analysis is a vital statistical method for the analysis of medical data. It makes it possible for the recognition and grouping of relationships among multiple factors. It also enables the recognition of prognostically relevant risk factors and the calculation of risk scores for individual prognostication, this was made possible by English scientist Sir Francis Galton (1822–1911), a cousin of Charles Darwin, made significant contributions to both genetics and psychology. He is the one that came with regression and a pioneer in using statistics in a study of living organism. In his study the data sets that he considered consisted was the heights of fathers and first sons. He wanted to find out whether he can predict the height of a son based on the father height. Looking at the scatterplots of these heights, Galton saw that the was relationship which was linear and increasing. After fitting a line to these data using the statistical techniques, he observed that for fathers whose heights were taller than the average, the regression line predicted that taller fathers tended to have shorter sons and shorter fathers tended to have taller sons.PurposesSimple linear regression could be for example be purposefully when we Consider a relationship between weight Y (in kilograms) and height X(in centimeters), where the mean weight at a given height is ?(X) = 2X/4 – 45 for X > 100. Because of biological variability, the weight will vary for example, it might be normally distributed with a fixed ? = 4. The difference between an observed weight and mean weight at a given height is referred to as the error for that weight. To discover the relationship which is linear, we could take the weight of three individuals at each height and apply linear regression to model the mean weight as a function of height using a straight line, ?(X) = ?0 + ?1X . The most popular way to estimate the parameters, intercept ?0 and slope ?1 is the least squares estimator, which is derived by differentiating the regression with respect to ?0 and ?1 and solving, Let (xi , y i ) be the Ith pair of X and Y values. The least squares estimator, estimates ?0 and ?1 by minimizing the residual sum of squared errors, SSE = ?(y i – ? i)2, where y i are the observed value and ?i = b0 + b1xi are the estimated regression line points and are called the fitted, predicted or â€Å"hat† values. The estimates are given by b0 = ¯y – b1  ¯x and b1 = SSXX / SSYY, and where  ¯Xand  ¯Y are the means of samples X and Y, SSXX and SSYY being their standard deviation values and r = r(X,Y) being their Pearson correlation coefficient. It is also referred to as Pearson's r, the Pearson product-moment correlation coefficient, is a measure of the linear between two variables X and Y Where X is the independent variable and Y being the Dependant variable as stated above. The Pearson correlation coefficient, r can take a range of values from -1 to +1. A value of 0 suggests that there is no association between the two variables X and Y. A value greater than 0 indicates a positive association that is, as the value of one variable increases, so does the value of the other variable. Before using simple linear regression analysis it is always vital to follow these few steps: Choose an independent variable that is likely to cause the change in the dependent variable Be certain that the past amounts for the independent variable occur in the exact same period as the amount of the dependent variable. Plot the observations on a graph using the y-axis for the dependant variable and the x-axis for the independent variable review the plotted observations for a linear pattern and for any outliers keep in mind that there can be correlation without cause and effect.ImportancesSimple linear regression is considered to be extensively useful in many practical applications and methodologies. Simple linear regression functions by assuming that the variables x and y have a relationship which is linear within the given set of data. As assumptions are and results are interpreted, persons handling the analysing role in a such data will have to be more critical because it has been studied before that there are some variables which inhibit marginal changes to occur while others will not consider being held at a fixed point. Although the concept of linear regression is one complex subject, it still remains to be one of the most vital statistical approaches being used till date. Simple linear regression is important because it has be wildly being used in many biological, behavioural , environmental as well as social sciences. Because of its ability to describe possible relationships between identified variables independent and dependent , it has assisted the fields of epidemiology, finance, economics and trend line in describing significant data that proves to be of essence in the identified fields. More so, simple linear regression is important because it provides an idea of what needs to be anticipated, more specially in controlling and regulating functions involved on some disciplines. Despite the complexity of simple linear aggression, it has proven to be adequately useful in many daily applications of life.

Rahsaan Example College Application Essay

Rahsaan Example College Application Essay Rahsaan Example College Application Essay Universal First-Year Admissions Application college application This form is developed for, and is to be used by, the members of the Universal College Application. All members evaluate this form equally with all other forms accepted by the institution. Please type or print neatly. Please enter your name as it appears on your passport or other official documents. Legal Name permanent address Street Address Apt. # Begin with Area or Country Code Begin with Area or Country Code Please give your current address for all admission correspondence, if different from above. current mailing address Street Address Apt. # Begin with Area or Country Code (mm/dd/yyyy) (mm/dd/yyyy) citizenship US Citizen Other Citizenship ethnicity Race/Ethnicity information is optional. Information you provide will not be used in a discriminatory manner. Are you Hispanic or Latino? No (country of family’s origin ) How would you describe your racial background? (select one or more of the following categories): family information parent/guardian #1 parent/guardian #2 Your parents are If divorced, list date With whom do you reside? Parent/Guardian#2 List names, genders, and ages of your siblings, college (if any), degree(s), and dates of attendance. Name Gender Age Institution Degree(s) Dates academic information Are you currently enrolled in school? No Will/did you graduate from High School early? No Did you receive a GED? No If so, list date: (Please send official scores from testing agency) (mm/yyyy) If your education has been interrupted, please detail your activities since last enrolled. Please attach your response to the end of the application. current year’s courses Please list name, level (Honors, AP, IB, etc.) and credit value of your current year’s courses. Semester #1/Trimester #1 Semester #2/Trimester #2 Trimester #3 List all other high schools, colleges/universities (including summers), and academic programs you attended, beginning with ninth grade. You must submit transcripts from each school. other high schools School Name CEEB Code Dates Attended Location colleges/universities School Name CEEB Code Dates Attended Location ap/ib test scores Please list any Advanced Placement or International Baccalaureate exams taken along with the test date and score. Test Date Subject Score Test Date Subject Score Test Date Subject Score Test Date Subject Score Test Date Subject Score Test Date Subject Score standardized test information List your test scores below. You must have the testing agency send official scores to each institution to which you are applying. SAT Reasoning SAT Subject Test Date Subject Score Test Date Subject Score ACT Test Date English Math Reading Science Composite Combination English/Writing Test Date English Math Reading Science Composite Combination English/Writing Test of English as a Foreign Language Test Date Subject Score Test Date Subject Score (TOEFL or other exam) academic distinctions Please list any academic or educational awards and honors you received in high school (e.g. National Merit, National Honor Society). Please attach your response to the end of the application. extracurricular and volunteer information (including summer) Please list any significant extracurricular or community activities and hobbies in which you have participated. Include specific accomplishments such as musical accolades, athletic distinctions, etc. (Please note: â€Å"PG† means Post-Graduate) Activity Grade Level Specific Accomplishments Hours/ Weeks/ Will you participate Week Year in college? employment information List any work experience

The Notorious Benedict Arnold by Steve Sheinkin

The Notorious Benedict Arnold by Steve Sheinkin Compare Prices When you hear the name Benedict Arnold what words comes to mind? You probably aren’t thinking war hero or military genius, but according to historian Steve Sheinken, that’s just what Benedict Arnold was until†¦Well, you’ll get the rest of the story when you read this marvelous  nonfiction book The Notorious Benedict Arnold  about the early life, high adventures, and the tragic  end to an infamous icon. The Story: The Early Years He was a sixth generation Benedict Arnold born into a wealthy New Haven, Connecticut family in 1741. His father, Captain Arnold, owned a lucrative shipping business and the family enjoyed an elite lifestyle. Benedict, however, was an unruly child and difficult to control. He often got into trouble and refused to follow rules. Hoping he would learn respect and some discipline, his parents sent him away to a boarding school when he was eleven, but this did little to  cure his wild ways. Economic hardships turned the Arnold’s fortunes to ruin. His father’s shipping business suffered greatly and creditors were demanding their money. Arnold’s father was jailed for not paying his debts and he quickly turned to drinking. No longer able to afford the boarding school, Benedict’s mother had him return. Now a teenager the rebellious boy was humiliated when he had to deal publicly with his drunken father.   A grim determination settled over Benedict who vowed to never be poor or suffer humiliation again. He focused his attention on learning business and become a successful tradesman himself.  His ambition and reckless drive brought him great success and helped prepare him to become a fearless military man when he threw his support in favor of the American Revolution. The Story: Military Success and Treason Benedict Arnold did not like the British. He did not like the taxes imposed on his business. Headstrong and not always waiting for instruction, Arnold would organize his own militia and march into battle before Congress or even General Washington could intervene. He boldly engaged in what some soldiers called â€Å"chaotic combat† but always managed to come out of the battle successful. One British official commented on Arnold saying, â€Å" I think he has shown himself the most enterprising and dangerous man among the rebels. (Roaring Book Press, 145). Arnold is credited with turning the tide of the American Revolution with his success at the Battle of Saratoga. However, problems started when Arnold felt  he wasn’t getting the recognition he deserved. His pride and inability to get along with other military officers branded him a difficult and power hungry individual. As Arnold began to feel unappreciated he turned his loyalties to the British and began a communication with high ranked British officer named John Andre. The treasonous plot between the two, if successful, would have changed the outcome of the American Revolution.   A series of coincidental and perhaps fateful events resulted in revealing the dangerous plot and changing the course of history. The Author: Steve Sheinkin Steve Sheinkin is a textbook writer by profession with a long held interest in the story of Benedict Arnold.  Admittedly obsessed with Benedict Arnold, Sheinkin spent years researching his life in order to write the adventurous tale. Writes Sheinkin, â€Å"I’m convinced it’s one of the best action/adventure tales in American History. (Roaring Book Press,  309). Sheinkin has written several historical books for young readers including King George: What was His Problem?  and Two Miserable Presidents. The Notorious Benedict Arnold is the 2012 winner of the YALSA Award for Excellence in Nonfiction for Young Adults and also recognized with the 2011 Boston Globe-Horn Book Award for Nonfiction. The book is also listed on School Library Journal’s   Best Children’s Books of 2010and is on the Horn Book Magazine’s Fanfare List, Best of 2010. (Source: Macmillan) My Recommendation: The Notorious Benedict Arnold The Notorious Benedict Arnold is a nonfiction book that reads like an adventure novel.   From his wild boyhood pranks to his manic battlefield heroics to the ultimate act that would brand him a notorious traitor, Benedict Arnold’s life was anything but dull. He was fearless, reckless, prideful, greedy, and one of George Washington’s favorite military leaders. The irony is that if Arnold had actually died while engaged in battle, it’s quite possible he’d have gone down in the history books as one of the heroes of the American Revolution, but instead his actions branded him a traitor. This nonfiction read is extremely engaging and detailed. Sheinkin’s impeccable research weaves together a fascinating narrative of the life of a very interesting man. Using many resources including several primary documents such as journals, letters,  and memoirs, Sheinkin recreates battle scenes and relationships that help readers understand the events leading up to Arnold’s decision to betray his country. Readers will be fascinated by this story that is a play by play account of events whose final outcome could have changed the course of American history.   Although the publisher recommends this nonfiction middle grade book for readers 11-14, I consider it a young adult book because  of its  mature themes of war, death,  and betrayal. Sheinkins book is a first rate example of in depth and credible research and is an excellent introduction on how to use primary documents when writing a research paper.(Roaring Book Press, 2011. ISBN: 9781596434868) Compare Prices

Corporate Governance and Business Ethics in Merck Essay

Corporate Governance and Business Ethics in Merck - Essay Example The researcher states that Merck reached about 269 million individuals through its numerous corporate social responsibility partnerships and programs. The current study will focus on corporate responsibility activities and corporate governance codes followed by Merck. The study will also analyze environmental conditions across the USA, which are supporting or hindering corporate governance activities of Merck in the USA. In the literature review conducted by Hawley and Williams, the US corporate governance was reviewed. Four governance models were identified, which were finance model, stakeholder model, stewardship model and political model. In the financial model, the major focus is given on construction of incentives and rules for effective alignment of managerial behaviors with principal owner’s desire. On the other hand, political model, stakeholder theory, and stewardship theory are majorly ethnocentric. The society of United States has been encouraging businesses, which are socially responsible and been promoting only those profit-making firms that have proved their intention of improving and not harming the society. However, this struggle for companies to meet society’s expectations is constantly challenged due to changing nature of society, in terms of their demands patterns. As a result, the US government has set out some legal and environmental regulations, which are compulsory for all businesses in the US. The business affairs department of US government deals with all CSR activities and policies governing businesses in the US. The objective is to promote ethical and responsible business practices and ensure effective partnership and coordination among companies, business, US embassies, civil society firms as well as numerous stakeholders. Major regulatory laws controlling businesses in the USA are human rights and ethical and acceptable corporate citizenship. The US government has laid down some strict policies so that corporate undert ake only those activities, which are deemed as socially responsible, ethical and promote sustainable development.

Children's Literature Essay Example | Topics and Well Written Essays - 500 words

Children's Literature - Essay Example The cerebellum and basal ganglia follow, to control movement.† (Begley, 2000). Once the system for movement has been established, the child’s limbic system comes into play that enhances the child’s memory as well as feelings. Finally, the child’s cerebral cortex develops to facilitate the process of thinking. New born babies cry when they hear other babies in their surrounding crying. This is fundamentally because of the sympathetic trait of human nature and the intrinsic urge to help others. A 3 months old baby is smart enough to identify his/her mother in the scrambled picture and a 13 to 15 months old child starts to take decisions on his/her level about who to be with and where to be. (Brant and Wingert, 2005). Despite the already developed brain a baby is born with, he/she requires external influence to mature as a child. Intimate relatives, specially the parents play a special role in shaping the children’s approach towards understanding and reacting to the world around them. How a child is treated in his/her early years of childhood has an impact on how the child will treat others when he/she becomes an adult. What he/she is appreciated for and what he/she is taunted for lays the standards for the child to judge the future matters with. If a child is not nurtured properly in the critical initial childhood years, he/she can not be expected to attain leadership qualities in the future. â€Å"Nature and nurture thus appear to act together seamlessly, in a developmental duet.† (Brazelton and Greenspan, 2000). Researchers from the Baylor College of Medicine have discovered that brain of kids who have not been into games or else have not been touched by their parents much are ge nerally 20% to 30% smaller than their counterparts. (Nash, 1997). One of the biggest challenges in front of parents in the modern age is to decide in what hands to