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Internal Factor Matrix Internal Factors| Weights| Rating| leaden explanation| Strengths| Competent Work Force| 0.06| 4| 0.24| point of intersection flavor| 0.08| 4| 0.32| Research & outgrowth| 0.06| 3| 0.18| big businessman Plant| 0.08| 4| 0.32| scattering communication channel| 0.07| 4| 0.32| potentiality| 0.06| 4| 0.32| Brand Positioning| 0.07| 4| 0.28| Customer centralal| 0.05| 3| 0.15| Parent Company| 0.05| 3| 0.15| furtherance| 0.06| 3| 0.18| Weaknesses| Unstable Political Environment| 0.08| 1| 0.08| centralised Decisions| 0.09| 2| 0.18| Local Company| 0.05| 1| 0.05| Expensive Products| 0.04| 2| 0.1| geographic Exposure| 0.06| 1| 0.06| Merchandise mishandling | 0.05| 2| 0.1| extreme| 1| | 3.03| The weighted Score is 3.03. This clearly indicates that the company is doing healthful and stands at a strong position. Strengths * Competent workforce is prone a rating of 4 because it holds a significant dress in ter ms of developing and expanding a corporation on global standards.

* Product fictional character is given 4 because after(prenominal) packaging and all the integrated communication effort the consumer buy back is breathing out to occur based on the quality of the product and EFL has performed well on this factor * Research and Development is given 3. At the second EFL is only spending R&D on introducing the products as same as of other competitors. They gull not come up with an advance(a) product as yet. * Distribution channel is give 4. They have their own distribution channel; this mean s they are in effect(p) of the channel powe! r issues. * capacitor is given 4. They have terrific amount of capacity to resurrect or introduce more lines. * Brand billet is given 4. EFL has spent a split of money on positioning their brands in the minds of consumer and they have been boffo in doing so. * Customer centric is given 3. EFL does follow a customer centric border on but it require to...If you want to get a large essay, order it on our website: OrderCustomPaper.com

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